What is SEO?
Search Engine Optimisation (SEO) is the surgical process of improving a website’s rank in Search Engine Results Pages (SERPs). When someone searches, search engines like Google return a list of relevant websites ranked by relevance and authority.
We optimise your website for search engines, to increase the likelihood that it will appear near the top of this list, resulting in more traffic – which usually means more business.
Factors affecting good search visibility include :
> Keywords (or “key phrases”)
The keywords that you target in your website’s content and metadata will determine which search queries your website will appear for.
> Content
The quality and relevance of your website’s content is hugely important for SEO. Search engines rank exceptional and informative content highest.
> Backlinks
Links from other websites to yours are a signal to search engines that your website has authority and is trustworthy.
> Technical SEO
We work on the underlying code and structure of your website, including website speed, mobile-friendliness, user-experience and security.
Do I need SEO?
Yes. If you want more customers.
All websites need SEO because it increases visibility in search results. This can lead to more traffic, which can lead to more leads and sales. Additionally, SEO can help to build brand awareness and credibility.
If you’re looking to improve your website’s SEO, get in touch.
We always start by conducting keyword research to identify the right keywords that peopel are searching for on Google. Not what you may think they are sarching for.
We then optimise website content, tags and code for those keywords.
We then explore backlink opportunities and make sure that the underlying code, images and content on your site are technically sound.
Always though?
SEO is a complex and ever-changing field. We do quick SEO makeovers, which give a good boost in the short term.
Depending on the nature of your industry, how much competition there is, and how many competitors are using SEO agencies, the best game is always the long game.
We think SEO is the number one player in any online marketing strategy.
Let us help you improve your site’s SEO profile and see the benefits of increased visibility in search results.
SEO affects your bottom line
Over time, SEO adds value to your bottom line. A website with more traffic, sales, leads and high conversions is an essential part of any modern business.
Grow your business steadily and consistently over time.
No matter what industry you are in, we can help you . . .
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